Recently, Dongguan government has released the Opinions on the Implementation of Quality Reform Strategy of Manufacturing Industry in Dongguan(hereinafter referred to as the Opinions), proposing to build a quality city with superior environment, leading technology, innovative management, significant brand effect and first-class efficiency. Up to 28 detailed measures for seven major tasks have been introduced.

At present, Dongguan is sparing no effort to build an advanced manufacturing center in Guangdong-Hong Kong-Macao Greater Bay area, seizing the major historic opportunity brought by the building of three areas. These include Guangdong-Hong Kong-Macao Greater Bay Area proposed by the state, Shenzhen as the demonstration area of socialism with Chinese characteristics supported by Guangdong province, and Dongguan as the supply side structural reform and innovation experimental area of Guangdong manufacturing industry. Dongguan is the first city at the prefecture level in Guangdong that has been entitled “national demonstration city with strong quality”. On the basis of deepening the efforts to strengthen Dongguan’s role as a city with strong quality, the Opinions aims to gather such elements as industry, technology, management, talents and resources, empower the manufacturing industry, and break the bottleneck of quality development, so as to improve the innovation capacity and competitiveness of the manufacturing industry in Dongguan. 

Concerning goal setting, the Opinions quantifies the key objectives to measure the effect of quality development in five aspects: superior environment, leading technology, innovation of management, significant brand effect, and first-class efficiency, which shows the inheritance and development of the strategy of quality-driven city.

Key words 1 Superior quality environment

While maintaining the objectives of building quality credit system and quality subject responsibility, Dongguan will increase indicators to measure the service efficiency of the government, the satisfaction of the masses, and the comprehensive cost of the enterprises. Dongguan remains committed to building a market environment that is stable, fair, transparent and predictable, and further simplifying the procedures of starting a business by developing online management system that will cover all the procedures and improve the service for business start-ups. Specific objectives include obvious reduction in the comprehensive cost of the enterprises, leading convenience level in Guangdong for starting businesses, reduction in time needed to start a business to within 3 working days, increasing comprehensive registration rate of the administrative license to more than 50% each year, annual report rate of enterprises to more than 90%, and handling rate of consumer complaints to 100%. 

Key words 2 Leading quality technology

While improving the objectives of quality infrastructure such as measurement, standard, inspection and testing, and certification and accreditation, Dongguan will also pay attention to the important role national quality infrastructure (NQI) plays in promoting economic and social development, and makes use of the multiplying effect where 1 plus 1 plus 1 plus 1 makes more than 4. Dongguan will also increase R & D expenditure and NQI expenditure ratio, and strive for the international say in "technical language" which is commonly used in the international community. Specific objectives include R & D expenditure and NQI expenditure accounting for more than 2.8% and 1.5% respectively, building 16 national quality inspection centers (key laboratories), 32 provincial quality inspection stations (key laboratories), and 340 institutions of inspection and testing certified by CMA.

Key words 3 Quality management innovation

The advanced quality management system and corporate culture for improving quality and efficiency will be formed by setting up indicators such as outstanding performance mode, government quality award and management system certificate. Specific objectives are as follows. Publicize excellent performance evaluation standards to enterprises with annual main business income of more than RMB 100 million and promote1,000 enterprises to apply excellent performance management mode. The number of enterprises awarded with excellent performance management should reach 300, the number of enterprises awarded national, provincial and municipal quality titles respectively reach 2, 8 and 50, and the number of enterprises rewarded with certificates of management system should exceed 37,000.

Key words 4 Significant brand effect

In terms of brand effect, Dongguan will adopt more indicators besides quality awards, put forward specific goals on independent trademarks, patents, well-known trademarks so as to increase the supply of high-quality and brand products. Specific objectives include the number of independent trademarks owned by enterprises in the city reaching 600,000, the number of invention patents reaching 41 owned by every 10,000 people, and an average annual increase of more than 10% in PCT international patent applications. What’s more, the number of enterprises certified under "Enterprise Intellectual Property Management Standard" should exceed 1,800, well-known trademarks in China more than 130, registered trademarks in Madrid more than 1,000, and enterprise listed among the top 500 enterprises of Chinese brands issued by authoritative organizations as many as 10.

Key words 5 First-class quality efficiency

Apart from the qualified rate of product quality under supervision and spot check, Dongguan has increased the total factor productivity, the total labor productivity of manufacturing industry, the proportion of advanced manufacturing industry in the added value of industries above the scale, the proportion of high-tech manufacturing industry in the added value of industries above the scale and the proportion of Industrial enterprises above the scale that build research and development institutions. Dongguan focuses on the positive role of quality change in adjusting industrial structure and economic development efficiency. The specific objectives include the total labor productivity of the manufacturing industry reaching over RMB 250,000 per person, the qualified rate of product quality under supervision and spot check stabilizing at over 94%, the proportion of advanced manufacturing industry in the added value of industries above scale registering up to 60%, the proportion of high-tech manufacturing industry in the added value of industries above the scale more than 45%, and the proportion of industrial enterprises above the scale that build R & D institutions more than 45%.

By 2022, the following five achievements will have been achieved.

1. Superior quality environment

The time needed to start a business will have been shortened to within 3 working days, the annual report rate of the company will have been more than 90%, and the handling rate of consumer complaints will have reached 100%.

2. Leading in quality technology

There will be 16 national quality inspection centers (key laboratories), 32 provincial quality inspection stations (key laboratories), and 340 institutions of inspection and testing certified by CMA.

3. Quality management innovation

There will be 2, 8 and 50 enterprises awarded national, provincial and municipal quality titles respectively.

4. Significant brand effect

Enterprises in the city will have had 600,000 independent trademarks, 41 invention patents owned by per 10,000 people, and the number of PCT international patent applications will have increased by more than 10% annually.

5. First class efficiency

The total labor productivity of manufacturing industry will have been more than RMB 250,000 per person. The qualified rate of product quality under supervision and spot check will have been stabilized at over 94%, and the proportion of high-tech manufacturing industry in the added value of industries above the scale been more than 45%.

Source:timedg.com