The quadrennial UEFA European Championship recently kicked off in Germany. Among the official global partners of this tournament, five are Chinese companies, and Dongguan, known as an international manufacturing hub, is deeply involved in this year’s European Championship. Let’s take a look at how much “Dongguan” is in this tournament!
Shipped from Dongguan
UEFA Euro packages delivered worldwide in five days
On June 13th, at the Qiying Cross-border E-commerce Industrial Park in Dongguan, packages bearing the UEFA (Union of European Football Associations) logo were being unloaded from trucks and placed into an intelligent inspection and sorting line. After passing through the customs CT machine for smart imaging inspection without any abnormalities, the packages were quickly packed and shipped. These packages will be delivered to overseas consumers via cross-border logistics.
During this year’s UEFA European Championship, AliExpress, a subsidiary of Alibaba, officially launched the “UEFA Euro Express” in Dongguan. Cross-border packages destined for Europe are centralized at the European Special Warehouse in Dongguan, ensuring that UEFA Euro packages are delivered worldwide within five days.
With the start of the European Championship, overseas consumers have shown increased enthusiasm for purchasing sports items such as footballs. To ensure smooth customs clearance for cross-border e-commerce goods during the championship, Shatian Customs conducted early research to thoroughly understand companies’ export plans and shipment schedules. They developed emergency support plans tailored to companies’ customs clearance needs. Additionally, they preemptively inspected and maintained CT machines, portal vehicle radiation detectors, and other equipment, optimizing the allocation of on-site regulatory personnel to ensure the smooth operation of equipment and systems during peak business periods.
“During the European Championship, the number of cross-border e-commerce packages is expected to reach a peak, placing high demands on customs supervision capabilities and service levels. Shatian Customs has implemented smart customs initiatives, promoting intelligent supervision at cross-border e-commerce sites. Technologies such as CT machine intelligent imaging and on-screen comparison are used to ensure that goods can pass through quickly and securely,” explained a relevant official from Shatian Customs.
According to preliminary estimates, during this year’s European Championship, Shatian Customs is expected to supervise approximately 11 million cross-border e-commerce packages bearing the UEFA logo, with a total value reaching 1.56 billion yuan.
Dongguan brand: vivo
Showcasing the charm of Chinese manufacturing
In this year’s UEFA European Championship, vivo, a Dongguan brand, has become an official top sponsor, once again partnering with the European Championship. As the official smartphone of the 2024 UEFA European Championship in Germany, vivo showcases the charm of Chinese manufacturing through this major sporting event.
(Image source: vivo official Weibo)
Leveraging top-tier sports events for global expansion has become an important strategy for Chinese enterprises to promote their international business. vivo has maintained a close partnership with top sports events, such as the 2018 World Cup, the 2022 UEFA European Championship, and the 2022 World Cup. As the world’s most popular sport, football has seen multiple events sponsored by vivo.
This time, vivo has meticulously prepared the vivo X100 series smartphone for the UEFA European Championship, presenting it to audiences worldwide through this event, thereby attracting significant attention from both domestic and international netizens.
A related business executive at vivo noted that the company adheres to the brand philosophy of “Joy of Humanity” and has always placed great importance on sports events and sportsmanship. The partnership with the UEFA European Championship allows the meticulously crafted Vivo X100 series, with its professional and top-tier imaging capabilities, to gain greater recognition worldwide.
(Image source: vivo official Weibo)
It is widely believed that vivo’s partnership with the UEFA European Championship not only enhances the global influence of the vivo brand but also boosts vivo’s smartphone sales overseas, especially in the European market.
In addition to vivo, Ant Group, BYD, AliExpress, and Hisense have also become top sponsors of this year’s European Championship, demonstrating the significant increase in the global influence of Chinese enterprises.
