With the success of Ne Zha 2 at the box office, its merchandise has become a hot seller. As a key global hub for art toy manufacturing, Dongguan’s companies quickly responded to market demand, ramping up production of Ne Zha 2 series art toys. Since last week, several exclusive reports on Dongguan-made Ne Zha 2 merchandise have been published by Dongguan Daily, sparking strong public attention. Over the past few days, 9 reports have been released via CCTV-2, CCTV-13, as well as platforms like CCTV.com and its WeChat channel, and the WeChat channel of CCTV-13.
Various CCTV platforms showcased the production lines of multiple art toy companies in Dongguan, reporting on the busy scenes of workers working overtime and machines running at full speed. The reports focused on how Dongguan’s art toy industry with its strong market demand, had all hands on deck, overcoming the challenge of high demand for Ne Zha 2 merchandise and continuously breaking records. The coverage highlighted the charm of Dongguan’s “City of Art Toys” and its thriving art toy industry chain.
On February 17, the WeChat channel of CCTV-13 released a report titled “How a Movie Can Ignite a Production Line,” which focused on Dongguan’s art toy companies fully resuming operations to tackle the “Ne Zha merchandise shortage” and meet the growing demand.
On February 16, “News Live” program of CCTV-13 focused on how Dongguan manufacturers secured billion-yuan orders. The report highlighted the ongoing popularity of Ne Zha 2 and its hot-selling merchandise. It covered how art toy companies in Dongguan, due to a surge in orders, worked together to secure billion-yuan contracts, running production 24/7 to meet the demand and resolve the issue of the “Ne Zha merchandise shortage.”
On February 15, CCTV-2’s “Economic News”, “First Time”, and “World Finance” programs all covered the substantial increase in orders for Ne Zha 2 merchandise following the film’s success, with Dongguan art toy companies speeding up production to fulfill the growing demand.
On February 14, CCTV-2’s “On-Time Finance” aired a segment titled “Guangdong Dongguan: 'Ne Zha 2' Merchandise Sales Surge, Factories Speed Up Production.” The report highlighted the soaring popularity of Ne Zha 2 and the booming sales of its merchandise. Faced with strong market demand, Dongguan manufacturers ramped up their production lines, going full throttle to replenish stock with expedited processing.
In addition to television broadcasts, CCTV’s new media platforms also actively covered how Dongguan art toy companies leveraged the momentum of Ne Zha 2’s success, swiftly resuming production to tackle the “Ne Zha merchandise shortage” and meet surging demand.
On February 16, the WeChat channel of CCTV-13 focused on how Dongguan is tackling the “Ne Zha merchandise shortage.” The report highlighted that with the success of Ne Zha 2, the demand for related cultural products became overwhelming. In Dongguan, Guangdong, suppliers in both upstream and downstream sectors resumed work early, right after the holiday, to fully address the shortage of Ne Zha products.
On February 14, mobile app of CCTV-13 released a report titled “Guangdong Dongguan: Companies Flooded with Orders! ‘Ne Zha’ Merchandise in Short Supply.” The report focused on Dongguan manufacturing. It stated that Ne Zha: The Demon Child Conquers the Sea swept the animated film market with a box office of over 10 billion yuan, and merchandise from the film, including Q-version models, movie scene cards, and blind boxes, sold out as soon as they were released. In response to the rapid surge in demand, many art toy companies in Dongguan experienced explosive order volumes, with some companies securing contracts worth up to 100 million yuan. Dongguan-made products are on the way, and the “Ne Zha merchandise shortage” is expected to be alleviated.
From “Bing Dwen Dwen” to “Ne Zha,” Dongguan’s art toy corps have continuously broken records, showcasing their strong manufacturing capabilities and demonstrating their limitless potential in the cultural and creative fields. This also highlights Dongguan’s powerful strength in the cultural industry and further enhances its reputation as the Capital of Art Toys in China.
